Strategi marketing public relation dalam meningkatkan pengunjung Wisata menjadi sangat penting. Saat ini marketing public relation menjadi sangat penting dalam sebuah pengelolaan wisata yang menjadi penopang pemasaran, promosi, pemberian informasi kepada khalayak dan menarik perhatian khalayak. Oleh sebab itu, peneliti ingin mengetahui Strategi marketing public relation sebagai Strategi Promosi Pariwisata di Kabupaten Sampang. Metode pengumpulan data menggunakan observasi dan wawancara serta dokumentasi. Informan dipilih dengan menggunakan metode purposive sampling. Langkah-langkah analisis data yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teknik pemeriksaan keabsahan data menggunakan triangulasi sumber dan metode. Hasil penelitian menunjukkan dari temuan teori marketing public relation bahwa strategi marketing public relation Pantai Lon Malang dalam mempromosikan wisata telah sesuai dengan teori yang disampaikan oleh Ruslan R tentang three ways strategy. Tingkat pengunjung pun mengalami peningkatan di Pantai Lon Malang dengan adanya marketing public relation dengan menerapkan three ways strategy tersebut. Kata Kunci : E-Marketing, Strategi Marketing Public Relation, Meningkat Pengunjung Pantai Lon Malang.

Public relation marketing strategies in increasing tourism visitors become very important. Because at this time marketing public relation has become very important in a tourism management that supports marketing, promotion, providing information to the public and attracting the attention of the public. Therefore, researchers want to know the Public Relation Marketing Strategy as a Tourism Promotion Strategy in Sampang Regency. Methods of data collection using observation and interviews and documentation. Informants were selected using a purposive sampling method . Steps a nalisis the data that is the reduction of data, presentation of data and withdrawal of conclusion . The technique of checking the validity of the data uses source and method triangulation. The results showed from the findings of the Marketing public relation theory that the public relation marketing strategy of Lon Malang Beach in Promoting Tourism was in accordance with the theory conveyed by Ruslan R about the three ways strategy. The level of visitors also increased in Lon Malang Beach with the marketing public relation by implementing the three ways strategy. Keywords : E-Marketing, Public Relation Marketing Strategy , Increasing Visitors of Lon Malang Beach.

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