Tujuan penelitian ini untuk mengetahui pengaruh parsial dan pengaruh simultan pada variabel independen terhadap variabel dependen. Variabel independen meliputi profitabilitas (ROA), leverage (DER), kebijakan dividen (DPR) dan ukuran perusahaan, serta variabel dependen yaitu nilai perusahaan (PBV). Objek dalam penelitian ini adalah perusahaan sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia. Jenis penelitian ini adalah kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data menggunakan Uji Regresi Linier Berganda dan Pengujian Hipotesis. Hasil dari penelitian secara parsial menunjukkan bahwa variabel profitabilitas(ROA) dan leverage (DER) berpengaruh signifikan terhadap nilai perusahaan (PBV), sedangkan variabel kebijakan dividen (DPR) dan ukuran perusahaan tidak perpengaruh signifikan terhadap nilai perusahaan (PBV). Sedangkan hasil penelitian secara simultan menunjukkan bahwa seluruh variabel independen berpengaruh secara bersama-sama terhadap variabel dependen. Kata Kunci : Profitabilitas, Leverage, Kebijakan Dividen, Ukuran Perusahaan, Nilai Perusahaan

The purpose of this study to determine the effect of partial and simultaneous effect on the variable independent of the dependent variable. variables independent include profitability (ROA), leverage (DER), dividend policy (DPR) and the size of the company, as well as the dependent variable is the enterprise value (PBV). The object of this research is the consumer goods industry sector companies listed on the Indonesia Stock Exchange. This type of research is quantitative. The sampling technique used purposive sampling. research is quantitative. The sampling technique used purposive sampling.Analysis of data using multiple linear regression test and Hypothesis Testing. Results from the study partially show that the variable profitability (ROA) and leverage (DER) significantly affects firm value (PBV), while the variable dividend policy (DPR) and the size of the company does not significantly effects to firm value (PBV). While the research results simultaneously shows that all independent variables jointly affect the dependent variable. Keywords: Profitability, leverage, Dividend Policy, Company Size, Company Value

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