ABSTRAK Penelitian dan pengembangan ini mengembangkan produk media video lagu nasional Ibu Pertiwi untuk pembelajaran PKn kelas III di SD Negeri Socah 1 Kabupaten Bangkalan. Tujuan penelitian ini adalah untuk mengembangkan video lagu nasional dengan judul Ibu Pertiwi yang sesuai dengan kriteria valid, efektif, dan menarik. Penelitian ini menggunakan model Kemp dan Dayton dengan langkah pengembangan yaitu sebagai berikut, (1) ide dan tujuan umum pembelajaran, (2) tujuan khusus pembelajaran, (3) karakteristik audience, (4) isi materi (content outline), (5) treatment, (6) storyboard, (7) naskah (script), (8) developing, editing, and mixing, (9) testing and revising. Video lagu nasional ibu pertiwi divalidasi oleh 4 validator yakni ahli media pembelajaran, ahli materi, ahli desain, dan ahli bahasa. Uji coba pada penelitian ini dilakukan sebanyak dua kali yaitu testing 1 dan testing 2. Berdasarkan hasil validasi yang dilakukan oleh para ahli diperoleh hasil kevalidan dengan perhitungan gabungan memperoleh presentase sebesar 86,4%. Hasil kemenarikan dari respon siswa memperoleh presentase sebesar 88,5%. Hasil keefektifan dari tes sebesar 90% tuntas dengan kategori tuntas secara klasikal. Kesimpulan penelitian ini adalah video lagu nasional Ibu Pertiwi layak digunakan untuk pembelajaran PKn kelas III di SD Negeri Socah 1 Kabupaten Bangkalan berdasarkan kriteria sangat valid, efektif, dan menarik.

ABSTRACT This research and development is developing the media product of national’s song video of Ibu Pertiwi an education of PKn in 3rd class of SD Negeri Socah 1 in Bangkalan regency. The aim of this research is to developing national’s song video with the title of Ibu Pertiwi that appropriate with the valid criteria, affectiveness, and attractiveness. This research is using model of Kemp and Dayton with the developing ways that are, (1) idea and general purpose of education, (2) particular purpose of education, (3) characteristics audience, (4) content outline, (5) treatment, (6) storyboard, (7) script, (8) developing, editing, and mixing, (9) testing and revising. National’s song video of Ibu Periwi has validated by 4 validators that are the specialist of media education, specialist of outline, specialist of design, and specialist of linguistics. The trial at this research is done as twice that are testing 1 and testing 2. According the mixing consideration obtain percentage has 86,4%. The result of the attractiveness from student’s respon obtain percentage has 88,5%. The result of effectiveness from the test has 90% complete with the classical completely category. The conclution of this research is the national’s song video of Ibu Pertiwi is proper as an education of PKn in 3rd class of SD Negeri Socah 1 Bangkalan regency based on the very valid criteria, effectiveness, and attractiveness.

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