Penelitian ini berjudul Aktivitas Public Relations Duta Wisata Kange Yune Dalam Mempromosikan Pariwisata Di Kabupaten Bojonegoro. Tujuan penelitian ini untuk menjelaskan apa saja aktivitas ke PR an yang dilakukan oleh Duta Wisata Kange Yune dalam mempromosikan pariwisata di Kabupaten Bojonegoro. Latar belakang penelitian ini dimana Bojonegoro merupakan Kabupaten yang memiliki banyak destinasi wisata baik itu wisata buatan maupaun alami, dan dengan aktivitas ke PR an Duta Wisata Kange Yune guna mempromosikan pariwisata Bojonegoro ke masyarakat luas. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Pengumpulan data dilakukan dengan teknik observasi, wawancara dan dokumentasi. Peneliti menggunakan 5 informan yaitu juara 1 dan 2 Duta Wisata Kange Yune dan 1 juara Favorit Duta Wisata Kange Yune. Tinjauan Pustaka Public Relations menjelaskan tentang aktivitas Public Relations yang di bagi menjadi dua yakni internal dan external public relations. Penulis meneliti dari kedua aktivitas ke PR an tersebut dan menghubungkan ke dalam penelitian ini. Hasil dari penelitian ini menunjukkan bahwa Duta Wisata Kange Yune telah melaksanakan aktivitas ke PR an meliputi aktivitas internal Public Relations terdapat tiga aktivitas ke PR an yang berfungsi untuk menjaga keharmonisan dan kekompakan perusahaan meliputi Fasilitas dan pembekalan Duta Wisata Kange Yune oleh Disbudpar, aktivitas evaluasi kinerja Duta Wisata Kange Yune dan Proses penyampaian pesan terhadap Disbudpar, dan aktivitas external public relations meliputi aktivitas media relations, aktivitas event promotions dan aktivitas di bidang pendidikan yang mana berfungsi untuk menjaga citra baik perusahaan dan juga tujuan utama yaitu mempromosikan pariwisata Bojonegoro ke masyarakat luas. Kata Kunci : Aktivitas Public Relations, Duta Wisata, Bojonegoro.

This research is entitled Public Relations Activity of Kange Yune Tourism Ambassador in Promoting Tourism in Bojonegoro Regency. The purpose of this study was to explain what activities to PR were carried out by the Kange Yune Tourism Ambassador in promoting tourism in Bojonegoro Regency. The background of this research is that Bojonegoro is a district that has many tourist destinations, both natural and natural tourism, and with activities to the Kange Yune Tourism Ambassador in order to promote Bojonegoro tourism to the wider community. This study uses a type of qualitative descriptive research. Data collection is done by observation, interview and documentation techniques. The researcher used 5 informants namely 1st and 2nd winner of Kange Yune Tourism Ambassador and 1 Favorite Ambassador of Kange Yune Tourism Ambassador. Review of Public Relations Library explains about Public Relations activities which are divided into two namely internal and external public relations. The author will examine the two activities in the PR and link them to this research. The results of this study indicate that the Kange Yune Tourism Ambassador has carried out activities to public relations which include internal public relations activities, there are three activities to PR that serve to maintain harmony and cohesiveness of the company including facilities and supplies of Kange Yune Tourism Ambassador by Disbudpar, performance evaluation activities Kange Yune Tourism Ambassador and the process of delivering messages to Disbudpar, and external public relations activities include media relations activities, event promotions and activities in the field of education which serve to maintain the good image of the company and also the main goal of promoting Bojonegoro tourism to the wider community. Keywords: Public Relations Activities, Duta Wisata, Bojonegoro.

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