Penelitian ini membahas tentang permasalahan yang ada pada wirausaha wanita pemilik UMKM di Kecamatan Babat Kabupaten Lamongan. Dengan menggunakan pendekatan theory of planned behavior, penelitian ini ada 4 variabel yaitu sikap terhadap perilaku, norma subjektif, dan kontrol perilaku yang dirasakan, dan niat berwirausaha sebagai variabel dependen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi berganda. Dengan jumlah responden sebanyak 97 wanita pemilik UMKM. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sikap terhadap perilaku, norma subjektif dan kontrol perilaku yang dirasakan terhadap niat berwirausaha wanita. Berdasarkan hasil analisis pengujian hipotesis dapat disimpulkan bahwa 1) Variabel sikap terhadap perilaku (X1) secara parsial berpengaruh positif dan signifikan terhadap variabel niat berwirausaha dengan nilai thitung (5,139) > ttabel (1,66105). 2) Variabel norma subjektif (X2) secara parsial berpengaruh positif dan signifikan terhadap variabel niat berwirausaha dengan nilai thitung (3,731) > ttabel (1,66105). (3) Variabel kontrol perilaku yang dirasakan (X3) secara parsial berpengaruh positif dan signifikan terhadap variabel niat berwirausaha dengan nilai thitung (2,857) > ttabel (1,66105). (4) Secara simultan variabel independen (sikap, norma subjektif dan kontrol perilaku yang dirasakan) berpengaruh terhadap variabel dependen (niat berwirausaha). (5) Variabel sikap berpengaruh dominan terhadap variabel niat berwirausaha wanita. Kata Kunci: Theory Of Planned Behavior, Sikap Terhadap Perilaku, Norma Subjektif, Kontrol Perilaku Yang Dirasakan, dan Niat Berwirausaha.

This study discusses the problems that exist in female entrepreneurs who own MSMEs in Babat District, Lamongan Regency. By using the theory of planned behavior approach, this study has 4 variables, namely attitudes toward behavior, subjective norms, and perceived behavior control, and entrepreneurial intentions as the dependent variable. This study uses a quantitative approach with multiple regression analysis methods. With the number of respondents as many as 97 women owning MSMEs. The purpose of this study was to determine the effect of attitudes toward behavior, subjective norms and perceived behavioral control on women's entrepreneurial intentions. Based on the results of the analysis of hypothesis testing it can be concluded that 1) The attitude variable towards behavior (X1) partially has a positive and significant effect on the entrepreneurial intention variable with a tcount (5.139) > ttable (1.66105). 2) Subjective norm variable (X2) partially has a positive and significant effect on entrepreneurial intention variable with a value of tcount (3,731) > ttable (1,66105). (3) The perceived behavioral control variable (X3) partially has a positive and significant effect on the entrepreneurial intention variable with a value of tcount (2.857) > ttable (1.66105). (4) Simultaneously the independent variables (attitudes, subjective norms and perceived behavioral control) influence the dependent variable (entrepreneurial intention). (5) Attitude variables have dominant influence on female entrepreneurial intention variables. Keywords: Theory of Planned Behavior, Attitudes toward Behavior, Subjective Norms, Control of Perceived Behavior, and Intention of Entrepreneurship

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