Detail Karya Ilmiah

  • PENGARUH SHARIAH RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN NASABAH DAN LOYALITAS NASABAH
    Penulis : FATIMATUL FATMARIYAH
    Dosen Pembimbing I : Lailatul Qadariyah, S.HI.,M.EI
    Dosen Pembimbing II :
    Abstraksi

    Pengaruh Shariah Relationship Marketing dalam Meningkatkan Kepuasan Nasabah dan Loyalitas Nasabah ( Beberapa permasalahan yang dihadapi BPRS Bhakti Sumekar Sumenep antara lain : belum ada layanan ATM dan belum semua kecamatan ada kantor cabang. Maka, salah satu strategi marketing seperti shariah relationship marketing Metode penelitian ini adalah pendekatan kuantitatif eksplanatori Hasil analisis menunjukkan bahwa 1 sebesar 0.000, Hipotesis kedua terbukti kebenarannya karena SRM sebesar 0.044, sebesar 0.030, dan sebesar 0.000. Hasil penelitian menyimpulkan bahwa shariah relationship marketing telah mampu meningkatkan kepuasan nasabah dan loyalitas nasabah BPRS Bhakti Sumekar Sumenep baik secara langsung maupun secara tidak langsung. Kata kunci : Shariah relationship marketing, kepuasan nasabah, loyalitas nasabah

    Abstraction

    Effect of Shariah Relationship Marketing in Improving Customer Satisfaction and Customer Loyalty Some problems faced by BPRS Bhakti Sumekar Sumenep among other: there is no ATM service and not all sub-districts have branch offices. So, one of the marketing strategy such as Shariah Relationship Marketing This research method is a quantitative explanatory The results show that 1) of 0.000, Customer Loyalty of 0.044, significance level of 0.030, and of 0.000. The results concluded that Shariah Relationship Marketing has been able to improve Customer Satisfaction and Customer Loyalty of BPRS Bhakti Sumekar Sumenep either directly or indirectly. Keywords: Shariah relationship marketing, customer satisfaction, customer loyalty

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