Abstrak: Penelitian ini dilatarbelakangi teori kesantunan Brown Levinsiaon nosi positif dan nosi negatif dalam program siaran radio „Salah Sambung? 103,1 Gen FM Surabaya. Teori kesantunan Brown Levinson muka positif dan muka negatif ini merupakah salah satu cabang dari teori pragmatik. Tujuan penelitian untuk mendeskripsikan 1) nosi positif dalam program siaran radio „Salah Sambung? 103,1 Gen FM Surabaya periode Maret 2018, 2) nosi negatif dalam program siaran radio „Salah Sambung? 103,1 Gen FM Surabaya periode maret 2018. Metode yang digunakan dalam penelitian ini yaitu pendekatan kualitatif deskriptif. Sumber data penelitian berasal dari program Salah Sambung 103,1 Gen FM Surabaya, sedangkan data penelitian berasal dari hasil rekaman dari program salah sambung 103,1 Gen FM Surabaya periode Maret 2018 yang di dalamnya ditemukan kesantunan muka positif dan kesantunan muka negatif. Adapun teknik pengumpulan data dalam penelitian ini yaitu metode simak dengan teknik dasar sadap dan berlanjut teknik rekam dan catat. Kemudian data dianalisis dilakukan dengan tiga tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Data yang sudah dianalisis kemudian diuji keabsahan datanya, uji keabasahan data dalam penelitian ini menggunakan teknik triangulasi sumber. Hasil penelitian ini menunjukkan bahwa: 1) dalam program siaran radio „Salah Sambung? 103,1 Gen FM Surabaya ditemukan tindak pengancaman muka positif berupa tuturan menolak, mengkritik, merendahkan, memepermalukan, mengkeluhkan, memarahi, menuduh, menghina, dan strategi kesantunan yang dilakukan penyiar kepada target berupa on record, off record, kesantunan positif, dan kesantunan negatif, 2) dalam program siaran radio „Salah Sambung? 103,1 Gen FM Surabaya ditemukan tindak pengancaman muka negatif berupa tuturan memerintah, meminta, memberi saran, mengingatkan, mengancam, menentang, menawarkan, menjanjikan dan strategi kesantunan yang dilakukan penyiar kepada target berupa on record, off record, kesantunan positif, dan kesantunan negatif. Kata kunci: Nosi Positif, Nosi Negatif, Pragmatik, Salah Sambung

Abstract: This study is driven from Brown & Levinson?s theory of politeness, the positive and negative notion that is occurred in the radio live program „Salah Sambung? 103,1 Gen FM Surabaya. The theory of politeness that is proposed by Brown & Levinson which includes both positive and negative face threatening acts is one of the pragmatics branch of study. This study is aimed to describe 1) the positive notion occurred in the radio live program „Salah Sambung? 103,1 Gen FM Surabaya on March 2018 period, 2) the negative notion occurred in the radio live program „Salah Sambung? 103,1 Gen FM Surabaya on March 2018 period. Furthermore, this study utilised the qualitative descriptive research methodology. The source of the data is from the radio program „Salah Sambung? 103,1 Gen FM Surabaya, meanwhile the data is collected from the recorded speech during the radio program. The data is limited to just observing on March 2018. This study found both the positive and negative face threatening acts on politeness occurrence in the radio program. Moreover, the data is collected through the observation attentive method with the base technic of tapping which further continued on recording and noting technic. The data analysis is carried out within three stages of triangulation technic: data reduction, data presentation, and conclusion stating or verification to examine the validity test. The findings of this study showed: 1) there is a positive threatening face acts such as refusing, criticising, humiliating, complaining, and insulting speeches and a politeness strategy in the form of on record, off record, positive politeness, and negative politeness which held by the announcer to the target. 2) there is a negative threatening face acts such as demanding, asking, suggesting, reminding, threatening, opposing, offering, and promising speeches and a politeness strategy in the form of on record, off record, positive politeness, and negative politeness which held by the announcer to the target. Keywords: Positive notion, Negative notion, Pragmatics, Salah Sambung radio program.

Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal