Penelitian ini bertujuan untuk mengetahui pengaruh persepsi risiko terhadap minat kembali wisatawan ke Bukit Jaddih Bangkalan Madura. Variabel persepsi risiko diungkapkan melalui tiga dimensi yang terdiri dari: dimensi risiko fisik, risiko keuangan, dan risiko psikologis. Sedangkan variabel minat meninjau kembali diungkapkan melalui tiga aspek, yaitu: aspek kognitif, aspek afektif, aspek psikomotor. Penelitian ini menggunakan metode kuantitatif. Subyek dalam penelitian ini berjumlah 400 orang yang ditentukan melalui teknik nonprobability sampling menggunakan purposive sampling. Metode pengumpulan data menggunakan kuesioner (kuesioner) dalam model Likert. Validitas dan reliabilitas menggunakan tes yang digunakan. Analisis data teknis dalam penelitian ini menggunakan regresi linier sederhana. Berdasarkan hasil diskusi dan analisis data, disimpulkan bahwa ada pengaruh persepsi risiko terhadap minat berkunjung wisatawan Bukit Jaddih Bangkalan Madura. Dalam uji regresi linier sederhana diperoleh probabilitas atau signifikansi 0,000 <0,05, maka Ha diterima, dapat disimpulkan bahwa variabel persepsi risiko memiliki pengaruh signifikan terhadap variabel minat mengunjungi kembali. Hasil yang diperoleh dengan R square sebesar 0,034 = 3,4% berarti bahwa kontribusi atau sumbangan efektif persepsi risiko terhadap minat kembali ke wisatawan Bukit Jaddih Bangkalan adalah 3,4% sedangkan sisanya 96,6% dijelaskan oleh faktor-faktor lain yang tidak diukur dalam penelitian ini. Kata kunci: Persepsi risiko, minat mengunjungi kembali, wisatawan

This study aims to determine the effect of risk perceptions on interest in returning to Bangkalan Madura Bukit Jaddih tourists. The risk perception variable is revealed through three dimensions consisting of: dimensions of physical risk, financial risk and psychological risk. While the variables of interest in revisiting were revealed through three aspects, namely: cognitive aspects, affective aspects, psychomotor aspects. This research uses quantitative methods. The subjects in this study amounted to 400 people who were determined through nonprobability sampling techniques using purposive sampling. Methods of collecting data using a questionnaire (questionnaire) in a Likert model. Validity and reliability using used tests. Technical data analysis in this study uses simple linear regression. Based on the results of the discussion and data analysis, it was concluded that there was an influence of risk perceptions on the interest in revisiting Bukit Jaddih Bangkalan Madura tourists. In a simple linear regression test obtained a probability or significance of 0,000 <0,05, then Ha is accepted, it can be concluded that the risk perception variable has a significant influence on the variable interest in revisiting. The results obtained by R square of 0.034 = 3.4% means that the contribution or effective contribution of risk perceptions to the interest of returning to Bukit Jaddih Bangkalan tourists is 3.4% while the remaining 96.6% is explained by other factors not measured in this study. Keyword : Risk perception, interest in revisiting, tourists

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