Penelitian ini bertujuan untuk mengetahui sejauhmana penerapan prinsip sosial dan ekonomi dalam pengelolaan pariwisata berbasis masyarakat di Pantai Pidakan serta dampaknya terhadap sosial ekonomi masyarakat sekitar. Penelitian ini menggunakan deskriptif kualitatif. Data primer diperoleh dari wawancara langsung terhadap Pemerintah Desa Jetak, Pokdarwis, karang taruna, paguyuban pemilik lahan, paguyuban pedagang, posdaya, kepala Dusun Godeg Kulon, dan masyarakat setempat serta dokumentasi lapangan, sedangkan data sekunder diperoleh dari Dinas Kebudayaan, Pariwisata, Pemuda dan Olahraga dan BPS. Tahap analisis data meliputi reduksi dan penyajian data serta penarikan kesimpulan. Digunakan triangulasi sumber untuk menguji keabsahan data. Hasil penelitian ini menunjukkan bahwa implementasi prinsip sosial dan ekonomi dalam pengelolaan Pantai Pidakan sudah sangat baik. Ini terlihat dari kesiapan masyarakat lokal sebagai pelaku pariwisata dan partisipasinya dalam bentuk uang, harta benda, tenaga, buah pikiran, pengambilan keputusan dan sosial, adanya pemanfaatan peluang usaha dan kerja untuk masyarakat lokal serta adanya alih sumber daya lahan dalam pemanfaatan peluang usaha dan kerja pada kegiatan perdagangan yang didominasi oleh perempuan dan penyewaan homestay, adanya peningkatan kemampuan mengelola potensi diri, pengetahuan, dan sikap masyarakat serta peningkatan kesadaran akan pentingnya pariwisata. Namun masyarakat masih kurang memanfaatkan peluang usaha dan kerja dari sisi keterampilan karena belum menonjolkan hasil keterampilan daerah setempat. Beberapa program khususnya terkait pelatihan yang dirasa oleh warga sangat mendukung akan tetapi tidak ada keberlanjutannya dan hanya sebagian masyarakat saja yang mempunyai lahan di kawasan pantai tersebut yang memanfaatkan lahan untuk usaha. Kata kunci: partisipsi masyarakat, pembangunan ekonomi lokal, dan dampak/manfaat pariwisata

This study aims to determine the extent of the application of the principles of social and economic in the management of community-based tourism on the Beach Pidakan as well as it's impact on the social and economic community around. This research uses descriptive qualitative. The primary Data obtained from direct interview to the Government of the Village of Jetak, Pokdarwis, youth clubs, associations of landowners, association of traders, posdaya, the head of the Hamlet Godeg Kulon, and the local community as well as the documentation field, while the secondary data obtained from the Department of Culture, Tourism, Youth and Sports and the BPS. The analysis phase includes data reduction and presentation of data and withdrawal of conclusion. Used triangulation of sources to test the validity of the data. The results of this study indicate that the implementation of the principle of social and economic in the management of the Beach Pidakan has been very good. This is evident from the readiness of local communities as actors of tourism and its participation in the form of money, possessions, power, thoughts, decision making and social, the utilization of business opportunities and employment for local communities as well as the presence of land resources in the utilization of business opportunities and work on the trading activities are dominated by women and rental of homestays, an increase in the ability to manage the potential of the self, knowledge, and attitudes of the community as well as increased awareness of the importance of tourism. However society, still less take advantage of business opportunities and work from the side of the skills because not accentuate the results of the skills of the local area. Some programs, especially related to training that is felt by the residents is very supportive but there is no continuity and only some people that have land in the beach area who utilize the land for business. Keywords: partisipsi the community, local economic development, and the impact/benefits of tourism

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