Nabilla Aulia, Pengaruh Economic Value Added (EVA), Market Value Added (MVA), Return On Asset (ROA), Dan Return On Equity (ROE) Terhadap Return Saham Pada Perusahaan Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Periode 2011-2015. Dibawah Bimbingan R. Gatot Heru Pranjoto,SE.,MM dan Echsan Gani,SE.,Msi. Tujuan penelitian ini adalah untuk mengetahui pengaruh Economic Value Added (EVA, Market Value Added (MVA), Return On Asset (ROA), dan Return On Equity (ROE) baik secara simultan maupun parsial terhadap return saham yang dilaksanakan pada perusahaan industri barang konsumsi selama 5 periode berturut-turut yaitu 2011-2015, mengetahui variabel independen yang paling berpengaruh terhadap return Saham pada perusahaan industri barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2011-2015. Penelitian ini menggunakan pendekatan kuantitatif dimana populasi yaitu perusahaan industri barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2011-2015 dengan jumlah sampel sebanyak 15 perusahaan dengan teknik pengambilan sampel yaitu judgement sampling yang merupakan salah satu dari jenis purposive sampling. Untuk menguji instrument menggunakan uji asumsi klasik. Sedangkan metode analisis data yaitu analisis deskriptif dan analisis regresi linier berganda serta uji F dan uji T. Hasil penelitian ini menunjukkan bahwa variabel independen yang terdiri dari Economic Value Added (EVA), Market Value Added (MVA), Return On Asset (ROA), dan Return On Equity (ROE) berpengaruh secara simultan terhadap return saham pada perusahaan industri barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2011-2015. Akan tetapi tidak semua variabel independen berpengaruh secara parsial terhadap variabel dependen yaitu return saham. Variabel yang paling berpengaruh terhadap return saham pada perusahaan industri barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2011-2015 adalah variabel Market Value Added (MVA). Kata Kunci : Economic Value Added (EVA), Market Value Added (MVA), Return On Asset (ROA), Return On Equity (ROE), dan Return Saham

Nabilla Aulia, The Influence of Economic Value Added (EVA), Market Value Added (MVA), Return on Assets (ROA) and Return on Equity (ROE) to Stock Return at Study In Consumer Goods Industry Company listed on the Indonesia Stock Exchange Period 2011-2015 , under the guidance of R. Gatot Heru Pranjoto,SE., MM and Echsan Gani,SE., MSi. The purpose of this study was to determine the influence of Economic Value Added (EVA, Market Value Added (MVA), Return on Assets (ROA) and Return on Equity (ROE) either simultaneously or partially to the return of shares in the company the consumer goods industry for 5 consecutive periods, namely 2011 to 2015, knowing the independent variables that most influence on stock returns in the consumer goods industry companies listed in Indonesia Stock Exchange 2011-2015 period. This study uses a quantitative approach which has a population of consumer goods industry, a company listed on the Indonesia Stock Exchange 2011-2015 period with a total sample of 15 companies with a sampling technique that judgment sampling, which is one of the types of purposive sampling. To test instrument using classic assumption test. While the method of data analysis is descriptive analysis and multiple linear regression analysis and F test and T test. The results of this study indicate that the independent variables consisting of Economic Value Added (EVA), Market Value Added (MVA), Return on Assets (ROA) and Return on Equity (ROE) influence simultaneously to return stock to the company's consumer goods industry that listed on the Indonesia Stock Exchange 2011-2015 period. But not all independent variables partial effect on the dependent variable is the stock return. The variables that most influence on stock returns in the consumer goods industry companies listed in Indonesia Stock Exchange 2011-2015 period is variable Market Value Added (MVA). Keywords: Economic Value Added (EVA), Market Value Added (MVA), Return on Assets (ROA), Return on Equity (ROE) and Return Shares

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