ABSTRAK Diana Puspitaningrum (2017), Status Consumption dan Affective Response Mendorong Repurchase Intention Produk Smartphone Apple di Kecamatan Sukolilo Kota Surabaya. Di bawah bimbingan Drs. Mohamad Tambrin.,MM dan Yustina Chrismardani, S.Si., MM. Tujuan penelitian ini adalah untuk mengetahui tingkat repurchase intention melalui status consumption dan affective response dalam melakukan pembelian produk smartphone Apple di Kecamatan Sukolilo kota Surabaya.Penelitian ini dilakukan secara kuantitatif dengan metode penyebaran kuesioner di wilayah Kecamatan Sukolilo kota Surabaya. Populasi dalam penelitian ini adalah warga atau berdomisili di Kecamatan Sukolilo kota Surabaya yang pernah melakukan pembelian dan menggunakan produk smartphone Apple. Teknik pengambilan sampel menggunakan non probability sampling dengan teknik purposive sampling. Sampel pada penelitian ini berjumlah 97 responden, penelitian ini menggunakan analisis jalur (path analysis) dan pengolahan data menggunakan software computer IBM SPSS 21. Berdasarkan hasil analisis diperoleh persamaan sebagai berikut: Y1 = 0,443X1 + 0,897 Y2 = 0,940X1 + 0,058Y1 + 0,255 Hasil perhitungan uji F menunjukkan bahwa terdapat pengaruh secara simultan antara status consumption terhadap affective response serta status consumption dan affective response berpengaruh secara simultan terhadap repurchase intention. Berdasarkan hasil perhitungan uji T menunjukkan bahwa status consumption berpengaruh terhadap affective response dan repurchase intention serta affective response tidak berpengaruh terhadap repurchase intention. Hasil analisis jalur menunjukkan bahwa status consumption berpengaruh secara langsung terhadap affective response dan repurchase intention serta affective response tidak berpengaruh terhadap repurchase intention. Hasil uji sobel menunjukkan tidak terdapat pengaruh mediasi antara status consumption terhadap repurchase intention melalui affective response. Kata Kunci : Status Consumption, Affective Response, Repurchase Intention

Diana Puspitaningrum (2017), Status Consumption and Affective Response Encouraging Repurchase Intention Apple Smartphone Product in Sukolilo district of Surabaya. Under the guidance of Drs. Mohamad Tambrin.,MM and Yustina Chrismardani,S.Si.,MM. The purpose of this study was to determine the level of repurchase intention through status consumption and affective response in the purchase of Apple smartphone products in Sukolilo district of Surabaya. This research conducted a quantitative method of distributing questionnaires in the Sukolilo district of Surabaya. The population in this study is resident or domiciled in the Sukolilo district of Surabaya ever made a purchase and use the product Apple smartphone. The sampling technique using non probability sampling with purposive sampling technique. The samples in this study amounted to 97 respondents, this study uses regression analysis path (path analysis) and data processing using computer software IBM SPSS 21. Based on the results obtained by analysis of the following equation: Y1 = 0,443X1 + 0.897 Y2 = 0,940X1 0,058Y1 + 0.255 The results of test calculations show that there are significant F simultaneously between status consumption of the affective response and status consumption and influence simultaneously affective response to the repurchase intention. Based on the results of T test calculations show that status consumption influence the affective response and repurchase intention and affective response had no effect on repurchase intention. The results of path analysis showed that the status consumption directly affects the affective response and repurchase intention and affective response had no effect on repurchase intention. Sobel test results showed no effect of mediation between status consumption of the repurchase intention through the affective response. Keywords: Status Consumption, Affective Response, Repurchase Intention

Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal Baca Jurnal