ABSTRAK Chusnul Chotimah. 12.05.211.00131. Program Studi Sosiologi. Strategi Bertahan Ojek Pangkalan di tengah Maraknya Ojek Online (Studi Kasus Ojek Pangkalan di Pelabuhan Tanjung Perak Surabaya). Tujuan dari penelitian ini adalah untuk mengetahui bagaimanakah strategi bertahan ojek pangkalan ditengah maraknya ojek online di Pelabuhan Tanjung Perak Surabaya. Disini akan dijelaskan secara mendalam terkait strategi yang dilakukan para tukang ojek untuk mempertahankan keberadaannya agar tidak kalah saing dengan ojek online. Dari tujuan tersebut kemudian akan dianalisis menggunakan teori strategi. Metode yang digunakan adalah metode penelitian kualitatif deskriptif, dengan sebuah pendekatan studi kasus. Informan yang dipilih dalam penelitian ini dengan menggunakan teknik purposive sampling. Sumber data penelitian didapatkan dari data primer dan data sekunder. Pengumpulan data penelitian dilakuan dengan cara observasi, wawancara, dan dokumentasi. Analisis data menggunakan teknik Miles dan Habermas (1984) yang terdiri dari tiga tahapan analisis data, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Serta untuk pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa ada tiga strategi yang dilakukan oleh para tukang ojek pangkalan, yaitu melarang masuknya ojek online dikawasan pelabuhan, menurunkan tarif ojek atau menyamakan tarif dengan ojek online, dan memiliki penumpang langganan. Kata kunci: Strategi Bertahan, Ojek Pangkalan, Ojek Online.

ABSTRACT Chusnul Chotimah. 12.05.211.00131. Sosiology Study Program. The Defense Strategy of Base Ojek in the Middle of Online Ojek’s Popularity (Case Study Base Ojek at Tanjung Perak Harbour, Surabaya). The purpose of this research was to recognize the defense strategy of base ojek in the middle of online ojek’s popularity at Tanjung Perak Harbour, Surabaya. It had been explained deeply concerning to the strategy which was done by ojek drivers to maintain their existing in order to not defeat from competitor of ojek online. This research was analyzed by using strategy theory concerning to its purpose. The method in this research was descriptive qualitative research method by using case study approach. The subjects in this research were chosen by using purposive sampling technique. The source of data was obtained from primary data and secondary data. The technique of collecting data was conducted by doing observation, interview, and documentation. Technique of analyzing data used Miles and Habermas technique (1984) which consists of three steps of analyzing data, they are reducing the data, display the data, and drawing conclusion. This research used data sources triangulation to check the validity. The result of this research showed that there were three strategies which were done by ojek base drivers; prohibited the entry of online ojek in harbor area, reduced the tariff for base ojek or made an equal tariff with online ojek, and had regular subscriber passengers. Keywords: Defense strategy, Ojek Base, Ojek Online.

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