Aktifitas manusia yang semakin tinggi menyebabkan kebutuhan akan kebutuhan mendapatkan sebuah produk juga tinggi. Air minum dalam kemasan (AMDK) saat ini sanat membantu memenuhi tingginya kebutuhan tersebut. Saat ini lebih dai 500 perusahaan di Indonesia yang bergerak dalam bidang produksi AMDK. Adem merupakan salah satu produk AMDK yang dihasilkan oleh salah satu instansi di Universitas trunojoyo madura pada prodi Teknologi Industri Pertanian. Tujuan penelitian ini adalah untuk mengetahui persyaratan-persyaratan pelanggan dan teknik, mengetahui bentuk-bentuk hubungan antar persyaratan tersebut serta menganalisa cara meningkatkan kualitas produk adem dengan membandingkan dengan produk kompetitor yaitu Amdk Arma dengan menggunakan metode Quality Function Deployment (QFD). Hasil penelitian menunjukkan bahwa persyaratan pelanggan AMDK adalah jernih, segar, tidak berbau, harga, mudah didapat, menarik, label, mudah dibuka, awet, lama expired dan higienis. Sedangkan persyaratan teknik AMDK Adem adalah PH air, kekeruhan, Total Dissolved Solid (TDS), Cemaran Mikroba, Sand Filter, Sinar ultra violet, Ozonisasi, Karbon Filter, Sanitasi Air Baku, Desain Kemasan, Jenis Kemasan, ukuran sedotan, Isi Label, dan Jaringan pemasaran. Penentuan skala prioritas peningkatan persyaratan teknik berdasarkan bobot relative persyaratan teknik. Penentuan bobot relative ditentukan dengan cara menalikan nilai hubungan Whats ddan How denan Bobot abslute teknik. Hasil perhitungan menunjukkan bahwa yang menjadi prioritas pertama adalah cemaran mikroba (19,8 %), jenis kemasan (19,5%), TDS (16,4%), PH air (14,4%), kekeruhan (9,6%) dan sanitasi air baku (6,8%).

Human activities are increasingly causing a high needs will need to get a product is also high. Drinking water in packaging (AMDK) this time sanat help meet the high demand. Currently more than 500 companies in Indonesia engaged in the production of AMDK. Adem is one of the bottled WATER product that is produced by one of the agencies at the University of trunojoyo madura on the study program of Agricultural Industrial Technology. The purpose of this study was to determine the requirements of customers and the techniques, knowing the forms of the relationship between these requirements and analyze how to improve the quality of the products adem by comparing with competitor's products, namely bottled Drinking water Arma by using method of Quality Function Deployment (QFD). The results showed that the requirements of the customers drinking water is clear, fresh, no smell, the price, easily obtained, interesting, label, easy to open, durable, long expired and hygienic. While requirements engineering AMDK Adem is the PH of water, turbidity, Total Dissolved Solid (TDS), Microbial Contamination, Sand Filter, ultra violet, Ozonation, Carbon Filters, Sanitation, Raw Water, Design Packaging, Types of Packaging, the size of a straw, the Contents of the Label, and Network marketing. The determination of priority enhancement requirements engineering based on the weight of the relative engineering requirements. The determination of the weights relative is determined by how to link the value of the relationship Whats and How with Weight abslute techniques. The results of the calculations show that the first priority is microbial contamination (19,8 %), packaging type (19,5%), TDS (16,4%), the PH of the water (to 14.4%), turbidity (9.6 percent) and sanitation raw water (6.8 percent).

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