Penelitian ini dilakukan di Primer Koperasi Wredatama “PRIMKOPTAMA” Bangkalan, Pangeranan Bangkalan. Tujuan dari penelitian ini adalah untuk mengetahui kualitas pelayanan, kepuasan anggota dan pengaruh kualitas pelayanan terhadap kepuasan anggota koperasi PRIMKOPTAMA. Pengambilan data dilakukan dengan cara menyebarkan angket dan dokumentasi. Metode analisis menggunakan analisis deskriptif kuantitatif dan regresi linier berganda. Primer Koperasi Wredatama “PRIMKOPTAMA” Bangkalan, berdiri sejak tahun 1968 hingga saat ini. Hasil analisis deskriptif kualitas pelayanan dan kepuasan anggota koperasi termasuk pada kriteria baik. Hasil analisis regresi berganda menunjukkan bahwa variabel kuaitas pelayanan dengan indikator keandalan dan jaminan berpengaruh positif terhadap kepuasan anggota koperasi. Kata Kunci : Koperasi, Kualitas Pelayanan, Kepuasan Anggota

This research was conducted at the Primary Cooperative superannuated "PRIMKOPTAMA" Bangkalan, Pangeranan Bangkalan. The purpose of this study was to determine the service quality, member satisfaction and impact of service quality to satisfaction of PRIMKOPTAMA cooperative members. Data were collected by distributing questionnaires and documentation. The method of analysis using quantitative descriptive analysis and multiple linear regression. Primary Cooperative superannuated "PRIMKOPTAMA" Bangkalan, established since 1968 until today. Descriptive analysis of service quality and cooperative members satisfaction included in the criteria. The results of multiple regression analysis showed that the variables Quality services with reliability and assurance indicators have positive effect on the cooperative member satisfaction. Keywords: Cooperative, Quality Services, Member Satisfaction

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