Detail Karya Ilmiah

  • A Study of Presupposition in Slogan of Food and Beverage Advertisements in Television
    Penulis : Habibullah
    Dosen Pembimbing I : Diah Ikawati Ayuningtias, S.S., M.Pd
    Dosen Pembimbing II :-
    Abstraksi

    Abstract: This paper discusses the use of presupposition in Slogan of Food and Beverage Advertisements in Television. The purpose of this research are to explain the type of presupposition that explained by Yule (1996) that found in slogan of food and beverage advertisements in television and to explain the dominant type of presupposition that have found in slogan of food and beverage advertisements in television. The result of this research shows that there are four types of presupposition that have found from the data. And the dominant type of presupposition is Existential Presupposition.

    Abstraction

    Abstract: This paper discusses the use of presupposition in Slogan of Food and Beverage Advertisements in Television. The purpose of this research are to explain the type of presupposition that explained by Yule (1996) that found in slogan of food and beverage advertisements in television and to explain the dominant type of presupposition that have found in slogan of food and beverage advertisements in television. The result of this research shows that there are four types of presupposition that have found from the data. And the dominant type of presupposition is Existential Presupposition.

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