Penelitian ini dilakukan di Kota Batu khususnya di Kecamatan Bumiaji Kota Batu. Tujuan penelitian ini adalah (1). Mengetahui pola pemberdayaan kelompok agribisnis apel di Kota Batu dan (2). Merumuskan strategi pemberdayaan kelompok usaha agribisnis apel di Kota Batu. Metode pengumpulan data dilakukan dengan cara wawancara, pengisian kesioner dan observasi (pengamatan), sedangkan metode analisis menggunakan analisis deskriptif dan kualitatif serta menggunakan Metode Analisis Analytical Hierarchy Process-AHP. Berdasarkan hasil penelitian diketahui bahwa pemberdayaan Kelompok Tani Makmur Abadi di Kota Batu meliputi pendampingan usaha wisata petik apel, transfer teknologi budidaya apel dan agroindustri pengolahan produk berbasis apel. Pemberdayaan UKM Arum Sari meliputi bantuan alat pengemasan, transfer teknologi pengolahan berbasis apel dan memfasilitasi pengenalan produk dengan pameran agroindustri dan Prioritas strategi pemberdayaan Kelompok Tani Makmur Abadi meliputi peningkatan ketrampilan sumber daya manusia, pembinaan dan pelatihan tenaga kerja, peningkatan modal usaha, perluasan kerjasama dan peluang pasar , pengembangan produk dan pemanfaatan teknologi produksi. Prioritas strategi pemberdayaan UKM Arum Sari meliputi peningkatan modal usaha, perluasan kerjasama dan peluang pasar, peningkatan ketrampilan sumber daya manusia, pembinaan dan pelatihan tenaga kerja, pengembangan produk dan pemanfaatan teknologi informasi. Kata kunci: Strategi pemberdayaan, Analytical Hierarchy Process-AHP .

abstract the study is done in the city of stone especially in sub-district bumiaji the city of stone.The aim of this research is ( 1 ).Knowing a pattern pemberdayaan group of agribusiness apples in the town of the stones and ( 2 ).Formulate a strategy pemberdayaan the business group of agribusiness apples in the city of stone.A method of collecting data done by means of an interview, charging kesioner and observation ( observations ), while a method of analysis using descriptive and qualitative analysis using a method of analysis and analytical process-ahp hierarchy.Based on the research known that the pemberdayaan farmer groups prosperous perennial in the city of rock includes business flanking wisata stringed apple, the transfer of cultivated apples and agro-industry pureit products based apple.Pemberdayaan smes arums cider covering the aid of an instrument of packaging, the transfer of technology Processing dna-based apples and facilitate the introduction of the products to the exhibition of agro-industry and ' s priority strategy pemberdayaan farmer groups prosperous perennial include increasing human resources, skills management and manpower training, increase capital of business expansion of cooperation and opportunities in the market, product development and utilization of technology production.Priority strategy pemberdayaan smes arums cider include increasing of venture capital, expansion of cooperation and opportunities in the market, the increase in human resources, skills management and manpower training, product development and utilization of information technology.Keywords: strategy pemberdayaan, analytical process-ahp hierarchy.

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