Abstract The main problem in this research is how is the opinion of Turi Market’s merchants toward market establishment policy. This study uses three indicators; knowledge, attitudes and attention in measuring public opinion in the discussion. The result of this study is the opinion of Turi Market’s merchants toward market stablishment policy based on kowledge indicator’s is neutral, means the opinion which are shown based knowledge representations dispassionate or doubt concerning market stablishment policy, the opinion of Turi market’s merchant based on attitudes indicator’s is negative, means the opinion which are expressed explicitly and implicitly is rejecting the Turi market establisment, and the opinion of Turi Market’s merchants based on attention indicator’s is positive, means the opinion which are expressed explicitly and impicilty supporting the Turi Market establisment. This study concludes that the opinion of Turi market’s merchants toward local government policy on the market establishment is poorly supported because of lacking of socialization and communication between local goverment, GBI (Gala Bumi Invesment) as a developer and the merchants. As the consequences, the establishment of the market is not on the right track and also gradually developed. Merchants in Turi Market are not only taking part in running their economic lives and maintaining the stability of prices in the market, but also creating job opportunity to society, hence, poverty can be reduced. If rhe establishment of Turi Market goes ineffective ways, therefore, the results of this establishment can influence the merchant and the society. Keywords: opinion, Turi Market’s merchants, establishment policy

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